Herman Vieweg Portfolio
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Disco Chalk

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How can Reebok tap into Europe’s biggest, most glamorous music competition - Eurovision Song Contest?

It’s a guilty pleasure among millions, and the fitness community is no exception. So to help get our athletes in a sparkly mood, we tapped into the Tough Fitness chalk craze and created Reebok Disco Chalk - the only way to get fitter with glitter.

 
 
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The specially developed chalk, consisting of pure calcium carbonate and a dash of glitter, was packaged together with a "Disco Pump" workout and sent out to CrossFit boxes and Reebok athletes across Europe.

 
 
 
 

The community fell in love with Disco Chalk and were instantly craving for more. Some of them even created their own Disco WOD, proving that any workout can be a fabulous workout.